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Goodwill Industries of Middle Tennessee Loyalty Program Privacy Policy

Effective Date: October 15, 2021
Last Updated: October 1, 2021

1. Introduction

Goodwill Industries of Middle Tennessee (“Goodwill,” “we,” “us,” or “our”) has developed this Privacy Policy to inform all visitors (“visitor(s),” “you,” or “your”) about how we collect, use, and share information in connection with our True Blue Rewards Program (the “Program”), including through the registration web portal available at www.giveit2goodwill.org/rewards (the “Site”).

Please read this Privacy Policy carefully.  If you do not agree to be bound by this Privacy Policy, then do not provide your information.  By enrolling or participating in the Program, you accept and agree to be bound by this Privacy Policy.  Your participation in the Program and any Personal Information (as defined below) you provide to us in connection with the Program are subject to this Privacy Policy at all times.

You must be at least EIGHTEEN (18) years old to JOIN THE PROGRAM.  If you are under eighteen (18) years old, you are not permitted to register for the Program for any reason.

If you have any questions about this Privacy Policy, please contact us at truebluerewards@givegw.org or at the contact information below.

2. Information We Collect

When you join the Program, we process certain types of Information, as described below.

a. Personal Information

Personal Information” means any information that identifies, relates to, describes, or is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

When you sign up for the Program, we may ask you to provide certain Personal Information, such as your first and last name, email, phone number, and zip code. You may also choose to provide your mailing address and date of birth to receive additional promotions.

If you receive other Goodwill discounts (such as discounts for seniors, military service members, teachers, and students), we may link this information to your Program profile.

b. Non-Personal Information

Non-Personal Information” means information that does not identify you, but provides insights regarding your use of the Site and your experience with our services. For example, when you use the Site, we may use automatic collection tools like “cookies” to collect information about your use of the Site, including but not limited to Internet connections, computer equipment, browser information, websites visited before entering and after leaving the Site, IP addresses, and other information about your use of the Site that does not identify you as a user. In addition, if you are a member of the Loyalty Program, we may also collect information about your shopping experience, including but not limited to the Goodwill location, when you make your purchase, and what you purchase.

Personal Information and Non-Personal Information are collectively referenced as “Information.” Information we collect about you may be aggregated with other users’ Information. It may also be combined with associated Personal Information that you provide to us or that we receive from third parties.

3. Use of Information

We may use Non-Personal Information collected by cookies, web beacons, and other Internet tracking technology for the same purposes as we may use your Personal Information, as well as to store your preferences, improve website navigation, make personalized features and other services available to you, generate statistical information, monitor and analyze user traffic and usage patterns, improve our offerings through the Program, and otherwise help administer and improve the Program.

 We may identify you from your Personal Information use your Personal Information for the purpose of providing the Program, including, but not limited to:

  • To enroll you in the Program and to provide, support, personalize, and develop the Program.
  • To communicate information and promotional materials to you, where you have not expressed a preference otherwise, and to send you information and updates about the Program.
  • To notify you of any changes to relevant agreements, policies, or other terms, and to enforce such terms.
  • To work with our service providers, who perform certain business functions or services on our behalf.
  • To prevent or investigate fraud, or for risk management purposes, and to help maintain the safety, security, and integrity of our business, databases, and other assets.
  • To comply with legal obligations, court orders, or in order to exercise any legal claim or to defend against any legal claim.
  • As otherwise described to you.

 In addition, we may use third‐party e‐mail providers to deliver communications to you.  This is an opt-in e-mail program.  If you no longer want to receive these e-mail communications, you may opt-out of receiving e-mail communications through the “unsubscribe” link or by contacting us truebluerewards@givegw.org.

We may, from time to time, invite you to participate in online surveys. The information requested in these surveys may include, but is not limited to, your opinions, beliefs, insights, ideas, activities, experience, purchase history, and purchase intent.  The information collected by these surveys is used to improve customer experience and shape development of our products and the Program.

4. How We Share Information

We may share Personal Information with the following parties:

  • Service providers that help us administer and provide the Program (for example, a web hosting company whose services we use to host our platform). These third-party services providers have access to your Personal Information only for the purpose of performing services on our behalf. While we may seek to require such third parties to follow appropriate privacy policies and will not authorize them to use this information except for the express purpose for which it is provided, you agree that we do not bear any responsibility for any actions or policies of third parties.
  • Corporate affiliates, as well as third parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings), in which case we will require the recipient to use such information in accordance with this Privacy Policy;
  • As we believe necessary: (i) under applicable law; (ii) to enforce applicable terms and conditions; (iii) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; (iv) to detect, prevent, or otherwise address fraud, security or technical issues; (v) to respond to claims that contact information (e.g. name, e-mail address, etc.) of a third-party has been posted or transmitted without their consent or as a form of harassment and (vi) to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include authorities outside your country of residence; and
  • Pursuant to your express consent.

5. Information Security

We take reasonable steps online and offline to safeguard the Personal Information that you provide to us. It is common knowledge that transmission of information via the Internet is not wholly secure, however, and we cannot guarantee or warrant the security of your Personal Information, or any other information, provided to us.  We are not responsible for the theft, destruction, or inadvertent disclosure of such information.  Any transmission of information is at your own risk.

If you have any questions about how we secure your Personal Information, or if you become aware of or suspect a security breach, notify us immediately via email at truebluerewards@givegw.org.  If our security system is breached, we will notify you of the breach to the extent required under applicable law.

6. Information Retention

We retain the Personal Information we receive as described in this Privacy Policy for as long as you participate in our Program or as necessary to fulfill the purpose(s) for which it was collected, provide our products and services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

7. Children’s Privacy

We do not sell products or services for purchase by anyone under the age of thirteen (13). In accordance with the Children’s Online Privacy Protection Act (“COPPA”), we will never knowingly request or solicit Personal Information from anyone under the age of thirteen (13) without verifiable parental consent.  In the event that we receive actual knowledge that we have collected such Personal Information without the requisite and verifiable parental consent, we will delete that information from our database as quickly as is practical.  We reserve the right to request proof of age at any stage.

8. Your California Privacy Rights

California Civil Code Section 1798.83 permits California residents to request and obtain a list of what Personal Information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. Requests may be made only once a year and are free of charge.  Under Section 1798.83, California residents are entitled to request and obtain such information, by e-mailing a request to truebluerewards@givegw.org.

9. Changes in Privacy Policy

We reserve the right to modify and update this Privacy Policy at any time by posting an amended version of the statement on our website. Please refer to this policy regularly.  If at any time we decide to use Personal Information in a manner different from that stated at the time it was collected, we will notify you on our website or via e-mail.

How To Contact Us

If you have any questions or comments about our Privacy Policy, please contact us at:

By e-mail: truebluerewards@givegw.org
By telephone: 615-742-4151
By regular mail: Goodwill Industries of Middle Tennessee, Inc., 937 Herman Street, Nashville, TN, 37208