11 Feb New Beginnings: The Essence of Goodwill

Matthew Bourlakas, President and CEO

A woman barely escapes the harsh reality of living on the streets, a young man’s dream of playing soccer ends abruptly, and a mother’s son feels the desperation of a life unfulfilled. These are the stories of actual Goodwill clients, featured in Goodwill Industries of Middle Tennessee’s new television ads.

As each ad opens, their heart-breaking experiences are captured with emotional intensity and draw us into the moments when their outlooks on life change from hopelessness to happiness. At the heart of their transformations are Goodwill’s Career Solutions centers.

Offering one-on-one job readiness, job training services and job counseling for individuals with disabilities and others who have trouble finding and keeping jobs, Goodwill’s Career Solutions Centers open up doors of opportunity and provide the chance for lives to be changed.

Sometimes life throws us curve balls and takes us down unexpected roads that appear to lead to dead ends, but converting dead ends into new beginnings is the essence of Goodwill.

New beginnings start with you. I hope these new ads inspire you to generously support Goodwill by donating items in your home you no longer need or use and by shopping in one of our 35 stores.