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Brides Camp Out Overnight to Save on Their Dream Dress


The Wedding Gala is Goodwill’s largest event of the year. It’s also one of the most exciting. This year was no different. The first bride showed up nearly 13 hours before the sale even began.

Not only had brides come early, but some had traveled hundreds of miles to attend Goodwill’s 5th Annual Wedding Gala. Brides on a budget came from Florida, Illinois, Alabama, Georgia, Kentucky and all across Tennessee for a chance to find their dream dress at a deeply discounted price.

This year’s sale featured more than 1,500 brand new designer dresses that were donated by area bridal boutiques. More than 700 of those were wedding gowns worth as much as $6,000, all priced under $400. All other dresses including prom, bridesmaid, flower girl and mother’s dresses were priced under $30.

When the doors opened at 6 a.m. on March 15, more than 500 people were lined up outside the store. The wait definitely paid off. The first four brides in line all found their dream wedding gown.

When the four-hour sale ended, more than 500 dresses had been purchased. By close of business Sunday, 699 dresses had been sold. A large assortment of jewelry, veils, belts, shoes and other accessories were also purchased.

It is a special moment when a bride finds that perfect dress. It’s even more special when you think about how those purchases benefit Goodwill’s mission. What a huge day for all of those brides on a budget, and for Goodwill.

  • Bonnie
    Posted at 03:32h, 09 August Reply

    Much obliged to you to all the individuals of altruism. I go there first when I need something exceptional. At that point I go to the ordinary stores on the off chance that I don’t discover it at Goodwill. I give a ton back to Goodwill also. I think this wedding Gala was probably the best thing Goodwill has ever done.

  • Ashlee Rust
    Posted at 18:26h, 11 November Reply

    When and where will the next good will bridal sale take place? And thank you too all the people of goodwill. You all rock.

    • Candace Newson
      Posted at 14:57h, 16 November Reply

      Hi Ashlee. After lengthy consideration, we have made the difficult decision to discontinue our annual Wedding Gala and focus our energy and resources on projects more directly aligned with mission services. We will continue to sell deeply discounted wedding and prom dresses in our retail stores and are currently considering other springtime promotions for those sales.

  • april
    Posted at 08:05h, 25 February Reply

    where is this held at …it’s not stated were

    • Candace Newson
      Posted at 10:51h, 25 February Reply

      This blog covers the Goodwill Wedding Gala from 2014. We will not be hosting the Gala this year. Thank you.

  • Linda Cabler
    Posted at 22:03h, 19 April Reply

    I always rely on Goodwill. I go there first when I need somethign special. THEN I go the regular stores if I dont find it at Goodwill. I donate alot back to Goodwill as well. I think this wedding Gala was one of the best things Goodwill has ever done.

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